If you take a look at the modern gadgets and social media devices that people use today, you might have noticed that technology is moving at a rapid pace that it is almost difficult to get away from what we call digital screen. The implementation of touch screen technology was quickly embraced by many people all over the world. Many businesses use these different mediums in order to stay on top and become competitive, while consumers also use them but as a form of entertainment.
There are other forms of entertainment available these days, but more people are becoming technologically savvy. As years go by, consumers and business owners are also growing up with technology.
As a result, most businesses nowadays need to concentrate on how to be prepared for the new multi-screen world. It is very common these days that consumers and are using these different mediums to gather information that they need and people in advertising and marketing should understand this well. Even if this can add to the workload, these departments need to learn and how to use these different digital mediums to their advantage. Here are some different mediums that many consumers use each day and how company can use it to its advantage.
Using laptops can be too much of a hassle for many people these days. This is because the world is becoming more mobile. Connecting to the internet using your phones is much more convenient. Even though extra payment is required, many people use this feature on their phones to optimize their website.
When using your mobile phone to optimize your website for this screen, you must do the following: First, choose contents that are necessary and straight to the point. Big links must be created for those who are using touch screen phones. Make sure that the navigation bar should be placed at the bottom so it does not take up the entire top half of the cell phone screen. It’s also very important to use the built-in functionalities of your phone and make use of the common features of cell phones. If your business has several offices, offer a button to call, get directions and look up on other locations.
eReaders were commonly used for reading novels. However, businesses have found out that they can be used to make quick profits by creating their own ebooks as well. However, in order to do this, there are some things to consider to optimize your content on an eReader.
For starters, the content should be simple, yet creative as consumers will be doing the reading for long periods. Hence, the design should be screen- and reader-friendly. If it looks boring, then consumers will not look at it. Also, make your ebook easy to read by using bullet points and subheadings.
Remember that an eReader book is not the ideal place for a sales pitch. You should use this screen to inform readers about your specialty instead of doing hardcore selling.
iPod Screens (Podcast)
In the past few years, iPods were commonly used for listening to music. Nowadays, downloading company podcasts is very common to many consumers. After downloading, they listen to these podcasts using their iPods. The iPod screen is quite similar to a cell phone, so make sure that your content is brief and straight to the point. Keeping the navigation simple and making the “play” button big is a good idea. When consumers hit the “play” button, the screen will then be filled with your video. Making a podcast can be time consuming. On the other hand, you will not need to worry too much about the screen.
For those who have businesses, the multi-screen world is a very useful tool. As long as it helps a business to grow, then why not use it to your advantage? Get your business on peoples gadgets now!